Designing and Implementing an Effective Tobacco Counter-Marketing Campaign – Chapter Nine, Media Advocacy

Center for Disease Control and Prevention

Part of a larger body of work, this chapter on media advocacy includes useful information on framing advocacy messages to meet your policy goals.
For additional resources on framing advocacy messages, see the resource section on media advocacy.

https://www.cdc.gov/tobacco/stateandcommunity/counter-marketing/pdfs/chapter9.pdf